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The Adelphia Group‘s Lux at Caprice (965 Granville, beside and attached to Caprice) is now open for business! Some friends and I attended the media opening on thursday night…our recommendation is that Lux is a great place to share some plates and enjoy a few cocktails with your hip, young (and young at heart) friends. We photographed the freshly renovated interior of Lux, their good looking menu created by Chef Brett Turner and several of Bar Manager Jack’s cocktails.

Some photos are included below to entice your tastebuds….enjoy!

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Also, in keeping with our promise to include vision and insight into our photoshoots, we’ll start here. As the shoot for Lux spanned more than one day, we had initially shot some of the menu items in a very simple fashion: white plate with white linen. This gave the food center focus with no visual competition, but it also lacked context. Simplicity at it’s utmost can work if you’re shooting for something that will cross medias and need to be more versatile, but after giving the overall feel of the photos more thought and agreeing that incorporating the elegant and funky restaurant interior would make the photos more sucessfully reflect the brand at hand, we were happy to shoot more frames with this in mind. The client had seen other photos that incorporated the restaurant features in with the food and beverage photos as we’ve done for many other of our restaurant clients, and asked us to shoot their food & beverage keeping this in mind. There was no shortage of elegant features to include this way, and with a shallow depth of field that suits food and beverage photography, including background interest items such as menus, cutlery & linen in some, and out of focus interiors such as one of their bold couches or stylish bar stools this was easily accomplished. The Adelphia Group wanted their photographs to reflect a luxurious and modern, sophisticated and trendy feel ~ they told us we did just that.

What do you think?

p.s A shout-out to Vancouver’s newest photographic transplant from Edmonton, Morgan, who lent her skills as Assistant to this shoot…thanks again Morgan!

~ j

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